Monday, May 17, 2010

The Craft and Business of Florists

The Craft and Business of Florists

The craft of floristry, or being a florist, involves various skills and creativity. A florist should be able to select flowers and other floral supplies and materials that will look good together (based on principles and elements of floral design or market demands), know how to handle and arrange flowers and plants so they will remain fresh as long as possible, and would be desirable for purchase, which also involves knowledge of customers' requirements and expectations. Ability to create a variety of floral designs such as wreaths, bouquets, corsages, boutonnières/'buttonholes', permanent arrangements and other more complicated arrangements is also important.
Salix discolor used in a decorative arrangement outside a hotel in Boston, Massachusetts.
Painting of a Chinese flower basket, by Southern Song artist Li Song. Ink and color on silk, late 12th-early 13th century.

The flowers sold in florist shops typically represent the varieties abundantly available in the season but also include blossoms flown in from around the world. Basic varieties include roses, tulips, irises, orchids and lilies. Fashion sometimes plays a role in floristry; what is considered the flower that everyone needs to have today can change very quickly.

Some shops also stock gift baskets, fruits, and chocolates as well as flowers, whereas some shops will purchase these things only when needed for an order. Floral business is seasonal and is heavily influenced by the following holidays and events: Christmas, Valentine's Day, Administrative Professionals' Day, Mothers' Day, All Souls Day, Advent, Easter, weddings and funerals.[1] These occasions make up the largest part of the business, with the sale of house plants and home decor being a smaller, but more constant, part. Flowers for personal enjoyment as well as those selected to celebrate birthdays, anniversaries, thank-you's and get well wishes are also a significant portion of a florist's business.

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See Also : Sydney Florist, Melbourne Florist, Brisbane Florist

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